First Semester

TRM 101 Economics Subjects will be covered are: Principles of economics. Fundamental facts and principles of economics. Brief introduction to types of markets in relation to circular flow of income. Product markets. The price system, supply and demand analysis. Theory of production and distribution. National income and its determination, changes in national income, elements of public finance, money and banking, international trade, macroeconomic policy economic growth and development, illustration from the Turkish Economy will be given.

Reference Books:
1)David Begg (2009), Foundations of Economics.
2) David Begg, Gianluigi Vernasca (2011), Economics.
3) Richard Lipsey, Alec Chrystal (2011), Economics.
4) Richard G. Lipsey, C. D. Harbury (1993), First Principles of Economics.
5) N. Gregory Mankiw, Mark P. Taylor (2011), Economics.

TRM 103 Introduction to Business Administration This lecture will include: An introduction to the business. Basic concepts and principles of organization and management. Description of the function of the management. Planning, organizing, directing and controlling. Organizational structure and forms of organizational structure. Detailed discussion of basic business functions. Relationship of management functions and the issues in management practice. Reference Book: Geoffrey Whitehead, Graham Whitehall (1999), Business Management and Administration.

TRM 105 Business Mathematics This course provides exposure to problem solving, sets and operations. An introduction to Algebra, Statistics and Probability will be covered as well as in-depth study of Discrete Mathematics including functions, equations, inequalities, graphs, networks and trees. Differential calculus and its applications to Business and Economics. Reference Book: Andre Francis (2004), Business Mathematics and Statistics.

TRM 107 Introduction to Tourism and Travel Industry This course reviews the tourism industry in general, historical development of tourism and travel, early travels and travel motivators, sub segments and subsystems of tourism industry, and the tourist business and the types of tourism establishments are analyzed in detail. The tourism development within the system, the organization, coordination and distribution systems are also examined. Introductory level information about the general development of tourism industry in the whole world and its structure is covered in this course. Reference Books: 1) Stephen J. Page (2011), Tourism Management: An Introduction. 2) David Weaver, Laura Lawton (2009), Tourism Management. 3) John Beech, Simon Chadwick (2005), The Business of Tourism Management.

TRM 109 Introductory Computing For Business Subjects will be covered are: Introduction to computer concepts within the framework of business applications. Introduction to electronic data processing. Survey on different operating system principles. Utilization of widely used package programs (word processor, data base, spread sheet). Integration with applications during lab sessions. Reference Book: Christian Jacob (2000), Introduction to Computer Science I.

TUR 101 Turkish Language I General information about Turkish language; comparison of traditional & modern linguistic approaches, survey of Turkish literature with consideration of eras, movements & individual authors in a cultural & historical setting.

HIS 101 Ataturk’s Principles and History of Turkish Revolution I Introduction to the 19th & 20th century Turkish history and the interconnected emergence, evolution and current aspects of the modern republic. Electives

TRM 111 Second Foreign Language- German I These courses are about the general grammar review and structure patterns of one foreign language. Terminology of tourism and new terms are studied in this language. Students should have to select one language and attend courses of the same language during their education.

TRM 113 Second Foreign Language- Russian I These courses are about the general grammar review and structure patterns of one foreign language. Terminology of tourism and new terms are studied in this language. Students should have to select one language and attend courses of the same language during their education.

TRM 115 Second Foreign Language- Arabic I These courses are about the general grammar review and structure patterns of one foreign language. Terminology of tourism and new terms are studied in this language. Students should have to select one language and attend courses of the same language during their education.

TRM 117 Second Foreign Language- Japanese I These courses are about the general grammar review and structure patterns of one foreign language. Terminology of tourism and new terms are studied in this language. Students should have to select one language and attend courses of the same language during their education.

Second Semester

TRM 102 Introduction to Marketing

Reference Books: 1)

TRM 104 Principles of Organization and Management Introduction to management; functions, concepts, techniques and practices will be explained along with basic management functions and processes such as planning, decision making, organizing, staffing, motivating, leading and controlling. Organizational theory and interpersonal communications as they pertain to the management of work groups and organization will be discussed. Reference Books: 1) Koontz and O’Donnell (2011), Principles of  Management. 2) Linda Trenberth (2009), Principles of Organization and Management.

TRM 106 Behavioral Sciences This course is designed to provide students with an understanding of factors which shape individual and group behavior in organizational settings. Students will learn how to deal with behavioral problems, to maintain a high quality of work life, to improve individual, group and organizational performance and the manager’s role applying for the findings of behavioral sciences and using conceptual tools for analyzing and understanding behavior. Reference Book: H. Jane Brockmann, Timothy J. Roper, Marc Naguib, John Mitani and Leigh W. Simmons (2012), Advances in the Study of Behavior.

TRM 108 Statistics Statistical thinking, describing data, tables and graphs of variables summarizing descriptive relationships, probability, discrete and continuous random variables and probability distributions are the core subjects. Reference Book: Michael Sullivan (2008), Statistics: Informed Decisions Using Data, 3rd Edition.

TRM 110 Introduction to the Hospitality Industry This course studies the world of hotels and other accommodation/lodging establishments, organization structures of these operations in detail. The important aspects (like a brief history) influencing hotel development, hotel classifications, hotel industry investments and financing, independent and chain hotel operations are reviewed. Reference Book: Clayton W. Barrows, Tom Powers, Dennis Reynolds (2011), Introduction to the Hospitality Industry, 8th Edition.

TUR 102 Turkish Language II Advanced information about Turkish literature; comparison of traditional & modern linguistic approaches; classification of Turkish languages, and finally the survey of Turkish literature with consideration of eras movements & individual authors in a cultural & historical setting.

HIS 102 Ataturk’s Principles and History of Turkish Revolution II Further analysis of the modernization in Turkey and advanced study of the Republican Era.   Electives

TRM 112 Second Foreign Language-German II These courses offer systematic practice and principles in listening, speaking and writing skills of one selected language used in tourism, travel and hospitality management. It enables the students to understand and respond in this language to an international clientele in a tourism establishment.

TRM 114 Second Foreign Language-Russian II These courses offer systematic practice and principles in listening, speaking and writing skills of one selected language used in tourism, travel and hospitality management. It enables the students to understand and respond in this language to an international clientele in a tourism establishment.

TRM 116 Second Foreign Language-Arabic II These courses offer systematic practice and principles in listening, speaking and writing skills of one selected language used in tourism, travel and hospitality management. It enables the students to understand and respond in this language to an international clientele in a tourism establishment.

TRM 118 Second Foreign Language-Japanese II These courses offer systematic practice and principles in listening, speaking and writing skills of one selected language used in tourism, travel and hospitality management. It enables the students to understand and respond in this language to an international clientele in a tourism establishment.

Third Semester

TRM 201 Introduction to Accounting

TRM 203 Human Resources Management in Tourism Topics in personnel management: work analysis, staffing, training and development, performance appraisal, compensation, work environment maintenance, labor relations, supervision and leadership techniques, motivation of employees, dynamics, communications in the travel related operations. Reference Books: 1) Dennis Nickson (2012), Human Resource Management for the Hospitality and Tourism Industries. 2) Alistair L. Goldsmith, Dennis Nickson (1997), Human Resource Management for Hospitality Services.

TRM 205 Tourism Economics The aim of this course is to examine the economic impacts of tourism for a country. The characteristics of tourism demand and supply will be analyzed both on national and international level. Tourism as a factor in economic development and its cultural and sociological effects are explored. Reference Books: 1) Metin Kozak (2008), Tourism Economics: Concepts and Practices. 2) Stabler, Mike (2010), Economics of Tourism.

TRM 207 Entrepreneurship in Tourism Industry This course relates to; the conditions required managing the small size businesses regarding the differences between small and big businesses. Entrepreneurship, the social and other conditions affecting entrepreneurship, plans of management, source creation and its usage. Reference Books: 1) Stephen J. Page, Jovo Ateljevic (2009), Tourism and Entrepreneurship International Perspectives. 2) Alison Morrison, Mike Rimmington, Claire Williams (1999), Entrepreneurship in the Hospitality, Tourism and Leisure Industries.

TRM 209 Food and Beverage Management The subjects will be covered are: Planning all the food staffing in food and beverage departments of the hotels. Some small food and beverage operations outside the hotels. Kitchen organization, the design of menu, international house promotion in food and beverage, room service, making cocktails, orders taking. Reference Books: 1) Bernard Davis, Andrew Lockwood, Sally Stone (1998), Food and Beverage Management. 2) John Cousins, David Foskett, Cailein Gillespie (2002), Food and Beverage Management.

TRM 211 Internship I The student should attend practical training and gains experience in hospitality operations, travel and tour operations, or the airline industry at an entry level position during semester. A report will be required at the end. The expected outcomes are: 1. Apply job readiness skills to obtain an internship/cooperative education job placement. 2. Perform duties at the worksite according to industry standards in a field relating to the student's major. 3. Apply classroom knowledge and skills in the workplace. 4. Explore career opportunities related to the hospitality and tourism industry.   Electives

TRM 213 Second Foreign Language-German III These courses are designed to help the students to develop their reading, writing and comprehension skills in a selected language at advanced level. Exercises are done on readings related to tourism.

TRM 215 Second Foreign Language-Russian III These courses are designed to help the students to develop their reading, writing and comprehension skills in a selected language at advanced level. Exercises are done on readings related to tourism.

TRM 217 Second Foreign Language-Arabic III These courses are designed to help the students to develop their reading, writing and comprehension skills in a selected language at advanced level. Exercises are done on readings related to tourism.

TRM 219 Second Foreign Language-Japanese III These courses are designed to help the students to develop their reading, writing and comprehension skills in a selected language at advanced level. Exercises are done on readings related to tourism.

TRM 221 Business Communications Effective speech and writing traits; the importance of written communication in the changing paradigms of today’s business world. Focus on types of communication with respect to mass communication and electronic media and their use in the business world. Letter and report writing; communicating in meetings; communication over the telephone. Lectures on communication ethics, interviews, oral presentation, listening and empathy. Reference Book: Michael J. Papa, Michael J. Papa(Author)Visit Amazon's Michael J. Papa PageFind all the books, read about the author, and more. See search results for this author name Are you an Author? Learn about Author Central Tom D. Daniels, Barry K. Spiker (2008), Organizational Communication:  Perspectives and Trends.

TRM 223 Restaurant Management This subject will concentrate on: Presenting service both in restaurants and in hotels. Service types and history of service in the world. Evaluation of restaurants. Menu planning, a la carte menu design, beverage services. Dish and cocktail service, bar equipment. Reference Books: 1) Robert T. Gordon,Mark H. Brezinski (1998) The Complete Restaurant Management Guide. 2) Douglas Robert Brown (2007), The Restaurant Manager's Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation, 4th Edition.

TRM 225 Environmental Issues and Tourism Fundamental principles of air, water, soil and noise pollution and effects of environmental pollution on public health; interrelations between environmental pollution on coastal and urban areas and on tourism will be covered. Case studies from different touristic areas of Turkey and abroad will be discussed in the classroom. Reference Books: 1) Andrew Holden (2008), Environment and Tourism. 2) Zbigniew Mieczkowski (1995), Environmental Issues of Tourism and Recreation.

TRM 227 Tourism Geography of Turkey The course discusses tourism related demographics and regional allocation of tourism activities in Turkey with an emphasis on natural, historical and archeological attractions along with their characteristics as a tourism product.

Fourth Semester

TRM202 Front Office Procedures This course’s main aim is to present the students the functions of the front office, center of communication distribution of information; room reservation, booking and registration check out procedures, room note pricing, rate charges, luggage organization. This course will  also concentrate on the CRS (Computerized Reservation System) and the package programs commonly used in tourism industry. Topics will be covered in detail about the information technologies employed. Reference Books: 1)Abbott Peter (2008), Front Office Procedures, Social Skills, Yield and Management, Second Edition, Elsevier, USA. 2) Jones Peter (2008), Handbook of Hospitality Operations and IT, Elsevier, USA.

TRM 204 Management of Tourism Operations Introduction to basic principles of hotel management, managerial functions, strategies, policies, organizational structure and design, the nature of managerial work, problems in hotel operations, decision making and managerial control will be the main expected outcomes. Reference Book: Page Stephen J. (2009), Tourism Management Managing for Change, 3th edition, Elsevier, USA.

TRM 206 Hospitality Accounting The objective of this course is to review basic hospitality accounting concepts, to provide accounting knowledge for the hospitality industry and to familiarize the students with practices. Uniform system of accounts for hospitality industry will be analyzed. The characteristics and the differences of the hospitality industry accounting, tax applications in various sectors in different countries, and cost items will be analyzed. Reference Books: 1) Colin Drury (2006), Management Accounting for Business. 2) Mike Bendrey, Roger Hussey and Colston West (2003), Essentials of Management Accounting in Business.

TRM 208 Housekeeping Management This course will define housekeeping services and its applications. Principles of housekeeping services will be given as theory in class. Practical applications of these services will also be conducted. Reference Books: 1) Matt A. Casado (2011), Housekeeping Management. 2) Thomas J. A. Jones (2007), Professional Management of Housekeeping Operations.

TRM 210 Food Science and Nutrition The core elements of this course will be: Scientific study of food, regarding its chemical nature, physical properties and nutritional composition. Nutrition as the study of food and its utilization by the body. Nutrients, basic physiology, enzymes and digestion, food and energy. Food poisoning, food preservation, food additives and labelling. Reference Books: 1) Archana Satarka (2008), Food Science and Nutrition. 2) M.N. Ahmad (2005), Food Science and Nutrition.

TRM 212 Internship II The student completes a full term practical training and gaining comprehensive experience in hospitality operations, travel and tour operations, or the airline industry at a managerial entry level position. A comprehensive internship report will be required with the following outcomes: 1. Apply job readiness skills to obtain an internship/cooperative education job placement. 2. Perform duties at the worksite according to industry standards in a field relating to the student's major. 3. Apply classroom knowledge and skills in the workplace. 4. Explore career opportunities related to the hospitality and tourism industry.

  Electives

TRM 214 Second Foreign Language-German IV A detailed glossary of terms in tourism is covered. Courses include verbal practices of a selection of additional languages in tourism studies.

TRM 216 Second Foreign Language-Russian IV A detailed glossary of terms in tourism is covered. Courses include verbal practices of a selection of additional languages in tourism studies.

TRM 218 Second Foreign Language-Arabic IV A detailed glossary of terms in tourism is covered. Courses include verbal practices of a selection of additional languages in tourism studies.

TRM 220 Second Foreign Language-Japanese IV A detailed glossary of terms in tourism is covered. Courses include verbal practices of a selection of additional languages in tourism studies.

TRM 222 Introduction to Psychology Introduction to the science of behavior including study of motivation, learning and remembering, social behavior, social cognition and emotion, social interaction, intelligence and major psychological theories of personality. Research methods and experimental design in psychology will also be explained. Reference Books: 1) Rod Plotnik,Haig Kouyoumdjian (2010), Introduction to Psychology. 2) Wilhelm Max Wundt (2011), An Introduction to Psychology.

TRM 224 Tourism Law The course outline will be as followed: General principle of tourism law. International legal regulation of tourism. Law on Encouragement of Tourism Establishments and Travel Agencies. Selected topics on rules concerning hotels, coasts, yachting and related areas. Reference Book: Trevor C. Atherton, Trudie A. Atherton (1998), Tourism, Travel and Hospitality Law.

TRM 226 Special Interest Tourism Newly emerging tourism activities that are heavily based on individual preferences and diverse life styles. Rural tourism, cultural tourism, heritage tourism, educational tourism, health tourism, senior tourism will be explained. Reference Books: 1) Norman Douglas, Ngaire Douglas, Ros Derrett (2001), Special Interest Tourism: Context and Cases. 2) Betty Weiler, Colin Michael Hall (1992), Special Interest Tourism

TRM 228 Recreation and Leisure Management Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation. Reference Book: George Torkildsen (2005), Leisure and Recreation Management.

Fifth Semester

TRM 301 Marketing in Tourism This course covers basic principles of marketing in tourism. An application of marketing principles and techniques to tourism services. Specific marketing and sales tools will be reviewed. Strategies of marketing sales tools will be reviewed. Strategies of marketing and the development in the tourism markets, having some comparative analysis with competitors of Turkish tourism. Reference Books: 1) J. Christopher Holloway (2004), Marketing for Tourism. 2) Alan Fyall, Brian Garrod (2005), Tourism Marketing: A Collaborative Approach.

TRM 303 Hospitality Finance This course studies hospitality industry financial statements including consideration of the significant relationships among the various accounts found in financial reports of the hospitality organizations. This course also includes topics on tax environment, profit planning, budgeting and forecasting techniques in hospitality establishments. Reference Books: 1) John Tennent(2008), Guide to Financial Management. 2) Piet Sercu (2009), International Finance: Theory into Practice. 3) Stephen Valdez (2006), An Introduction to Global Financial Markets.

TRM 305 Internship III The student should attend practical training and gains experience in hospitality operations, travel and tour operations, or the airline industry at an entry level position during semester. A report will be required. The outcomes will be: 1. Apply job readiness skills to obtain an internship/cooperative education job placement. 2. Perform duties at the worksite according to industry standards in a field relating to the student's major. 3. Apply classroom knowledge and skills in the workplace. 4. Explore career opportunities related to the hospitality and tourism industry.

  Electives

TRM 307 Second Foreign Language-German V These courses cover advanced level grammar review, structural patterns of sentences in a selected language, and the principles of translation techniques.

TRM 309 Second Foreign Language-Russian V These courses cover advanced level grammar review, structural patterns of sentences in a selected language, and the principles of translation techniques.

TRM 311 Second Foreign Language-Arabic V These courses cover advanced level grammar review, structural patterns of sentences in a selected language, and the principles of translation techniques.

TRM 313 Second Foreign Language-Japanese V These courses cover advanced level grammar review, structural patterns of sentences in a selected language, and the principles of translation techniques.

TRM 315 Strategic Management in Tourism Operations Following topics related to hospitality industry will be examined; strategic management and business policy concepts, the relationship between strategy and similar terms, foreign trade agreements, strategic management process and its characteristics, objectives, mission and vision of a business, environmental opportunities and threats, sectorial analysis/internal environment analysis, portfolio analysis applied in strategy selection, strategic organizational structure, strategy and organizational culture, leadership, decision making, strategic bargaining and agreements, creating strategies and applications of businesses. Reference Books: 1) Fevzi Okumus, Levent Altinay, Prakash Chathoth (2010), Strategic Management for Hospitality and Tourism: Content and Process. 2) Luiz Moutinho (2011),Strategic Management inTourism. 3) David Williamson, Peter Cooke, Wyn Jenkins and Keith Michael Moreton (2003), Strategic Management and Business Analysis.

TRM 317 Ticketing and Computerized Reservation Systems This course introduces the basic airline ticketing rules and regulations, geography and codes, reservation terms and sequences, domestic and international ticketing by using ABC World Guide, Airline Passenger Tariff. Studies IATA traffic conference areas. Studies fares, all kinds of special discount fares, mileage/kilometer calculation, and excess mileage/kilometer routing, refunding and reissuing a ticket. Studies the Computerized Reservation System (Apollo, Sabre, Galileo, etc.), which are used world-wide and their characteristics and the areas of usage of those systems. Reference Book: William F. Clinger (1993),Computer Reservation Systems: Action Needed to Better Monitor the CRS Industry and Eliminate CRS Biases.

TRM 319 Regional Tourism Planning This course studies the central role of the government and decentralized organizations play in the development of regional tourism and the socio-economic impact of such actions. Specific emphasis is placed on regional tourism planning, encouraging the development of tourism ventures and coordination of tourism related demand and supply factors, both domestically and internationally. Regional tourism planning applications, which are done in Turkey in recent years and their examples, will be analyzed. Reference Book: Stefan Puhringer (2008), Regional Tourism Knowledge Management: A Strategic Framework for Business Administration and Tourism Management Students and Practitioners.

TRM 321 Business and Tourism Ethics Introduction to professional moral values and social responsibility issues including; equal employment opportunity, discrimination prevention, service quality concerns, fair treatment of employees, employee and client privacy, honesty in public relations, post-service operations, sensitivity to community demands and attitudes will be explained. Reference Books: 1) O. C. Ferrell, John Fraedrich, Ferrell (2012), Business Ethics: Ethical Decision Making & Cases. 2) Campbell Jones, Martin Parker, René Bos (2005), Business Ethics.

TRM 323 Cruiseline and Marina Operations This course will cover following topics: Relationship between tourists and modern passenger shipping providers, overview of cruise industry, relationship to other segments of the tourism industry; operating and marketing procedures, ship profiles, itineraries and ports of call, international regulations will all be evaluated. The service intensive nature and resulting challenges of operations and management will be discussed. Reference Books: 1) Ross Kingston Dowling (2006),Cruise Ship Tourism. 2) Marc Mancini (2004), Cruising: A Guide to the Cruise Line Industry .

Sixth Semester

TRM 302 Research Methodologies The basic research techniques needed to locate, use and evaluate secondary resources materials. The approach will be to emphasize techniques by making use of several exercise, computer utilization and/or field study type of work. Reference Book: B.W. Ritchie, Burns, P., Palmer, C. (2005), Tourism Research Methods, CABI Publishing, UK.

TRM 304 Travel Agencies and Tour Operators This course covers some operations in the classification of the travel trades. Topics will be included are: Tour operations and its functions on a yearly term, types of local tour operators and purchasing marketing of those operators, services documents of the travel firm, studies of the travel agency business, how to get started in the business, the legal structures, staffing the travel agency, training, promoting products. Reference Book: L.K. Singh (2008), Management ofTravel Agency.

TRM 306 Internship IV The student should attend practical training and gains experience in hospitality operations, travel and tour operations, or the airline industry at an entry level position during semester. A final report will be required at the end. Then internship will help students: 1. Apply job readiness skills to obtain an internship/cooperative education job placement. 2. Perform duties at the worksite according to industry standards in a field relating to the student's major. 3. Apply classroom knowledge and skills in the workplace. 4. Explore career opportunities related to the hospitality and tourism industry.   Electives

TRM 308 Second Foreign Language-German VI These courses are about translations from a selected language to/from Turkish on tourism related topics such as tourism such as economics, tourism management and general tourism.

TRM 310 Second Foreign Language-Russian VI These courses are about translations from a selected language to/from Turkish on tourism related topics such as tourism such as economics, tourism management and general tourism.

TRM 312 Second Foreign Language-Arabic VI These courses are about translations from a selected language to/from Turkish on tourism related topics such as tourism such as economics, tourism management and general tourism.

TRM 314 Second Foreign Language-Japanese VI These courses are about translations from a selected language to/from Turkish on tourism related topics such as tourism such as economics, tourism management and general tourism.

TRM 316 Capital Budgeting Introduction to basic capital budgeting and investment appraisal techniques. Basic components of a complete feasibility study: Business concept development, assessment of industry trends, preparation of marketing plan, preparation of management and organization plans, financial statement projections, cash flow statements, application of investment appraisal criteria, sensitivity analysis, preparation and presentation of feasibility report. Application of the investment appraisal model to tou tourism investment projects. Reference Books: 1) Peter L. Bernstein, Aswath Damodaran (1998), Investment Management. 2) Bovie Z., Kane A. and Marcus A. (2004), Investments, 6th Edition, Mc-Graw Hill Irwin, USA.

TRM 318 International Economic Relations The course topics included are: theories about international trade (classic, neo-classic etc.), customs tariffs and subventions, quotas, liberation of international trade, economic integration, and balance of payments, exchange markets. Reference Books: 1) Gautam Murthy (2008), International Economic Relations. 2) M.A. Chaudhary (2009), International Economic Relations.

TRM 320 International Marketing in Tourism Marketing and international marketing terms, foreign markets and entrance methods, franchising, joint venture, licensing, management contracts, mergers, international marketing strategies and global marketing will be explained to the students. Reference Books: 1) M. R. Dileep (2012), International Marketing in Tourism. 2) J. Christopher Holloway (2004), Marketing for Tourism.

TRM 322 Transportation Systems Analysis of passenger transportation systems will be explained. Historic and current developments; components, functions, demand characteristics, social and economic aspects, impact of public and international regulations; interrelationship with other tourism sectors, air transportation organizations, ticketing will also be discussed. Modes of transportation, tour operation and transportation, importance of airline transportation in tourism; types of carriers, tickets and promotional fares; reservation procedures through computers; recent applications; passenger handling in airports and seaports will be included in the curriculum as well. Reference Book: Sigurd Grava (2003), Urban Transportation Systems: Choices for Communities.

TRM 324 World Geography and Travel Destinations This course examines the development of the touristic areas of major travel destinations and attractions travelers are journeying to and developments taking place on a worldwide basis. Provides the students with a framework for continuous study of world tourism geography. After the introduction of travel industry and overview of the world, gives knowledge on major physical features, regions, and countries of each of the inhabited continents. Reference Books: 1) Brian G. Boniface, Chris Cooper (2009), WorldwideDestinations Casebook: TheGeography ofTravel and Tourism. 2) Alan Lew, Colin Michael Hall, Dallen J. Timothy (2008),World Geography of Travel and Tourism: A Regional Approach.  

Seventh Semester

Electives

TRM 401 Second Foreign Language-German VII The course will be consist of a review of theory and practice in writing letters, contracts and related document in tourism world. Special attention is given to practical applications and oral skills.

TRM 403 Second Foreign Language-Russian VII The course will be consist of a review of theory and practice in writing letters, contracts and related document in tourism world. Special attention is given to practical applications and oral skills.

TRM 405 Second Foreign Language-Arabic VII The course will be consist of a review of theory and practice in writing letters, contracts and related document in tourism world. Special attention is given to practical applications and oral skills.

TRM 407 Second Foreign Language-Japanese VII The course will be consist of a review of theory and practice in writing letters, contracts and related document in tourism world. Special attention is given to practical applications and oral skills.

TRM 409 Project Analysis in Tourism Defining terms in tourism investment projects. The specifications of tourism investment projects. Development and evaluation of tourism investment projects. Measures of risk and return. Factors influencing investments in Turkish tourism industry will be included in the lectures. Reference Book: J. Robert Herr, (1981), Project Analysis: Towards an Integrated Methodology.

TRM 411 Communication and Reporting Techniques in Tourism The aim of this course is to develop students’ ability to express themselves in both oral and written forms of communication in the tourism business. Presentation, role-plays, simulation, problem solving, job applications and coping with interviews are used in lectures. Reference Book: Rosalie T. Torres, Hallie S. Preskill, Mary E. Piontek (2005), Evaluation Strategies forCommunicating andReporting.

TRM 413 Security and Safety Management in Tourism The role of the property manager; present expenses and long term trends; leasing and contract maintenance; Equipment replacement policies; Planning a systems approach; staffing requirements; other related topics as waste and trash removal and disposal; security (fire, guest employer and energy saving devices); future lodging engineering systems. Reference Books: 1) Robert C. Kyle, Floyd M. Baird, Marie S. Spodek (1999), Property Management. 2) Elk Grove (1987), Property Management and Maintenance

TRM 415 Archaeology and Mythology This course covers detailed information on archaeological and historical sites of Turkey. It provides a basis for cultural and heritage tourism management. In addition, it provides students with in depth knowledge on mythology. Especially Anatolia’s historical background, archaeological values and mythological characteristics will constitute the basic subjects of this course. The other regions in the world that show archaeological and mythological characteristics will be studied.

TRM 417 Tourism Policy and Sustainability This course studies the central role that governments play in development and sustainability of the tourism industry; each component and specific issues are studied. Government attitudes and involvement at optimum development of tourism, and protection of national resources are analyzed in detail. Criticism of the tourism policies, which are constituted in the various parts of the recent years and evaluation of the current applications, will be included in the course. Reference Books: 1) John Swarbrooke (1999), Sustainable Tourism Management. 2) Rob Harris, Peter Williams, Tony Griffin (2012), Sustainable Tourism. 3) David L. Edgell (2006),Managing Sustainable Tourism: A Legacy for the Future.

TRM 419 International Business Management in Tourism The expected outcomes are: International management and its historical background, international trade theories, process of being international and entrance to the international markets, international environment and organizations, balance of payments, environmental factors affecting international corporations. Reference Books: 1) Tim Coles,Colin Michael Hall (2008), International Business And Tourism: Global Issues, Contemporary Interactions. 2) Tamer Cavusgil, Gary Knight, John Riesenberger (2007), International Business: Strategy, Management, and the New Realities. 3) Phil Kelly (2009), International Business and Management. 4) Richard Mead, Tim G. Andrews (2009), International Management: Culture and Beyond.

TRM 421 Negotiation Skills Effective use of negotiation tecniques in the resolution and management of conflicts which may arise in daily life and in organizational settings, will be a vital component of success. In order to have human relations a healty part of the sustainable tourism, to analyze negotiation -a sophisticated form of communication - via various models and techniques. Reference Books: 1)Alan Fowler (2000), Negotiation Skills and Strategies. 2) Wendy Carter, (1995), Negotiation Skills.

TRM 423 Tourist Guiding in Tourism

TRM 425 Sports Tourism

Eighth Semester

Electives

TRM 402 Second Foreign Language-German VIII These courses cover the translations from a selected language to Turkish and from Turkish to a selected language of commercial, economic and tourism related document. Oral skills of students in a selected language are developed in the lecture. The verbal and written discussions on updated tourism topics are emphasized.

TRM 404 Second Foreign Language-Russian VIII These courses cover the translations from a selected language to Turkish and from Turkish to a selected language of commercial, economic and tourism related document. Oral skills of students in a selected language are developed in the lecture. The verbal and written discussions on updated tourism topics are emphasized.

TRM 406 Second Foreign Language-Arabic VIII These courses cover the translations from a selected language to Turkish and from Turkish to a selected language of commercial, economic and tourism related document. Oral skills of students in a selected language are developed in the lecture. The verbal and written discussions on updated tourism topics are emphasized.

TRM 408 Second Foreign Language-Japanese VIII These courses cover the translations from a selected language to Turkish and from Turkish to a selected language of commercial, economic and tourism related document. Oral skills of students in a selected language are developed in the lecture. The verbal and written discussions on updated tourism topics are emphasized.

TRM 410 Public Relations in Tourism This course develops the skills necessary to proactively interact with the mass communication media. Emphasis will be placed on the ethical responsibilities of a spokesperson and the experience needed to the communication media in a variety of situations. Reference Books: 1) Dennis E. Deuschl (2006), Travel And Tourism Public Relations:  An Introductory Guide for Hospitality Managers. 2) Owen E. Hughes (2003), Public Management and Administration: An Introduction.

TRM 412 Total Quality Management in Tourism This course deals with basic principles, guidelines and management of total quality applications in the hospitality and travel industry. It contains the steps, cultural and organizational changes the tourism establishment needs to adapt and important considerations in order to apply total quality management. The characteristics and the differences of total quality management, especially in service establishments, will be emphasized with examples, which are currently in use. Reference Book: Kaye Sung Chon, Jay Kandampully, Connie Mok (2001), Service Quality Management in Hospitality, Tourism and Leisure.

TRM 414 International Hotel Management This course covers topics of globalization, tourism and the lodging sector, emergence of international hotels and chain establishments, political aspects of international travel, tourism and lodging industry, international hotel investment, development and agreements, management principles and characteristics of international hotels and other operations. It also deals with human resources and cultural diversity and also provides specific knowledge on international hotel operations and global competition. Reference Books: 1) Chuck Y. Gee (1994), International Hotel Management. 2) Timothy L. G. Lockyer (2007), The International Hotel Industry: Sustainable Management.

TRM 416 Current Issues of Turkish Tourism This course is about the updated issues of Turkish tourism, the new trends and challenges, and new markets to appeal. The interesting topics on Turkish Tourism and latest developments of tourism industry are discussed and analysed. The situation of Turkish Tourism on international platform, its advantages and disadvantages, the effects of the developments in regional competition to Turkish Tourism will be explained. Reference Book: William F. Theobald, (2005), Global Tourism.

TRM 418 Event Management and Congress Organization This course deals with the basics and principles of convention management. The success factors, the important issues to consider and the trends in meeting industry are analysed. Essential of meeting development establishing objectives, controlling budgets, programming the agenda, determination of place and site, planning food and beverage, developing the meeting plan and evaluation are studied in detail. Reference Book: Tony Rogers (2012),Conferences and Conventions.

TRM 420 Turkey - EU Tourism Relations This course examines the historical evaluation of European Community; the basis of EC law; basic features, organization and functioning of European Community institutions within the field of tourism. It provides students with legal and budgetary principles of the community’s tourism industry and analyses the tourism relationship (strengths and weakness etc.) of Turkey - EU.

TRM 422 Facilities Management in the Hospitality Establishments The hospitality industry relies heavily on well-designed facilities as a key element of its business. Guests desire a safe and a comfortable environment in which to conduct business, entertain, relax and sleep. That is why facilities play an important role in meeting guests’ needs. This course studies the role, cost and management of hospitality facilities, managing maintenance needs, facility systems, electrical, laundry and lighting systems, safety and security systems, waste management, food service equipment, energy management, facility design including both lodging and food service. Reference Books: 1) Keith Alexander (1996), Facilities Management: Theory and Practice. 2) Frank Booty (2008), Facilities Management Handbook.

TRM 424 Scuba Diving and Applications in Tourism

TRM 426 Cultural Heritage and Tourism Development The course is designed to enhance an understanding of the links between cultural heritage and tourism. It introduces a range of theories and practices through which students can appreciate the importance of heritage conservation to the identity of places and communities, as a basis for tourism development. Topics to be covered in this course include; defining heritage and its relation with tourism, identity, sense of place, authenticity; key issues and the different types of heritage tourism; heritage tourism development as a process, needing planning and management; understanding heritage tourism in relation to World Heritage Sites, urban and rural environments, specific sites, buildings and institutions; behaviour of heritage visitors; contemporary approaches to heritage tourism development and management.